Have you released a Software as a service(SaaS) tool recently or hoping to do so? Then this article will be definitely worth reading. Lots of people give up or sell their SaaS product due to incapability to get the expected amount of traffic and revenue. So we are here to provide a short term (6 month) SEO plan for your SAAS agency & business idea to boost your product quickly. This plan is applicable for any kind of a SaaS example and for specially webtools. Most of this strategy is based on maintaining a high quality blog section with the SAAS services platform.
Try below SaaS SEO guide & gain the significant improvement of your tool.
Month 1: Research and Planning
In the first month you need to be deeply concerned about keyword research for your website, content strategy & website optimization. When it comes to keyword research, conducting thorough research on the industry and target audience to understand the keywords they use is compulsory. You don’t have to do a lot of hard work here, your competitors have already done this for you, do an investigation about keywords your competitors used to rank their website, their keyword complexity and search volume using an industry standard tools like Ahrefs, SEMrush and google keyword planner. Then develop a content strategy based on those keywords. Clear idea is needed about the content types which are suitable with the keywords that you are using. According to that, decide the content type whether it is a blog posts, video tutorials, case studies or whitepapers. As an example, if you choose a blog post as your content type after publishing some articles, perform a technical SEO audit to ensure your website is properly optimized for search engines like including detailed meta tags, meaningful Url slugs and image alt tags using relevant keywords. Keep track of website speed, mobile responsiveness, and user experience and if there are any shortcomings, strongly advise you to get some action plans to mitigate the damage. Keep correct structure through overall blog like user feedback section about the SaaS, FAQ section, Comment section and better sitemap with career opportunities page.
Month 2: Content Creation and On-Page Optimization
Creating high quality content and always providing value to users is the main idea. So if you got some improvements in the initial month, start creating high-quality content based on the strategy developed in month 1. In here high quality content in the sense providing valuable and informative content that addresses user needs. So users can continuously get some value and advantage from those. Make sure to Incorporate target keywords naturally within the content, otherwise cheap tactics like keyword stuffing in the article makes it worse to rank on top of the search results. Optimize existing website pages and newly created content for on-page SEO, we mean is there any relation between your currently published content with previous article make sure to interlink them. This is a one plus point of how the topical authority is going to build on your site. From the perspective of on-page optimization, ensure proper keyword placement in titles, headings, meta tags, throughout the content. This is a checklist that needs to be followed to increase the quality of content.
- Write a Unique H1
- Article summary section in the beginning.
- Use Bullet points and sub headings to organize the content.
- Use images, video or some kind of illustrations to engage users.
- Mechanism to engage visitors for a longer time period in a webpage.
- Trying to gain featured snippets potential.
- Rewrite out of date titles and paragraph & index it again.
Month 3: Link Building and Outreach
If you are able to manage the above steps, it’s time to increase the strength of your link profile. Lots of SEO specialists use this as a direct method of ranking a SaaS product. Simply they analyze how much quality backlinks their competitors have and how many backlinks required to compete with them. Conduct a thorough analysis and identify opportunities for acquiring high-quality backlinks from authoritative websites. For this you can take some effective multiple approaches such as guest posting on recommended websites, making a career opportunities page for the tools and publish it in job sites & Linkedin, content promotion,
Maintain a tool hub inside the website (ex: For video downloader categorize FB, Twitter, Youtube & Instagram video downloading features separately and maintain the inter links between pages.) and social media advertising. Important to mention the high trustworthiness of the backlinks will be a plus point for your SaaS SEO job. If someone is new to the SEO world this backlink building process will be really hard. We recommend hiring a SaaS SEO consultant for those people.
Month 4: Social Media and Content Promotion
Now it’s time to go to social media, create social media accounts with your product name and develop a strong presence relevant to your target audience. The main goal here is to share your content, engage with users and build a strong community around your SaaS. Use social media advertising effectively to reach a wider audience. Another good tip is leverage email marketing campaigns to distribute content to your subscriber base. If you can find some connection between daily trends and your SaaS technology, it will be easy to reach many people with different thought processes. Another key be dominant is using sites like medium, quora, reddit, product hunt, trustradious to advertise your Saas (commonly tool reviewing sites and related forums and communities).
Month 5: User Experience and Conversion Optimization
If you are able to pass above 4 months successfully, you can realize your daily traffic statistics is in decent amount now. That’s good it means more people are engaging with your SaaS framework. It’s time to do some analysis and collect feedback about user behavior. Continuously monitor and improve the user experience of your website. Navigation through the whole website needs to ensure clear calls-to-action and improve overall usability. By implementing a way to collect user feedback to gather insights to identify necessary improvements will be helpful. Optimize landing pages, forms, and checkout processes to increase conversion rates. By reducing your mistakes from user feedback, roughly after 5 months you will have a well stabilized product.
Month 6: Analysis, Tracking and Maintenance
Congratulations, you have already done all the hard work. Now it’s time to maintain the hype of your SaaS marketing. Use your website analytics to track key metrics, such as traffic and conversions. Regularly review and analyze the data to gain insights and make data-driven decisions. It’s always good practice to track search engine rankings and make necessary adjustments to improve visibility. Update and repurpose existing content to keep it relevant and fresh according to industry trends and search engine algorithm changes. Don’t forget to maintain and update your website regularly.
Also watch this case study video about boosting a Saas product,
This is our six-month B2C SAAS SEO plan to boost on top of the search engines and let’s be concerned about some common questions and answers related to SaaS SEO.
How important is SEO in a SaaS business?
It’s super important with the perspective of organic visibility, targeted traffic, brand awareness, authority and cost-effective marketing. Organic visibility helps attract who really require the service, targeted traffic helps to concern about necessary keywords, brand awareness and authority increases brand exposure and trust and cost-effective marketing provides a high ROI. Long term SEO strategy can provide sustainable results and provide a competitive edge in the SaaS market. To achieve that ongoing effort, monitoring and adaptation to maintain and improve SEO efforts over time is crucial. Ranking higher than competitors in industry keywords establishes authority and credibility, potentially leading to increased conversions and market share.
Which Tool is Best for Keyword Research in SaaS SEO?
Google Keyword Planner is a free tool provided by Google Ads that allows users to discover keywords, get search volume data and identify keyword trends. SEMrush is a comprehensive SEO tool that offers a wide range of features, including keyword research. Ahrefs and Moz Keyword Explorer are well-known names in the SEO industry, and their Keyword Explorer tool provides valuable insights into keyword difficulty, organic CTR (click-through rate), and priority score. Ubersuggest is another keyword research tool that provides basic keyword data such as search volume and keyword suggestions. Also want to mention the best tool mainly based on preference, specific needs and estimated budget of the user. It’s worth it to use a combination of the above 2-3 tools.
How to Improve SaaS SEO?
Improving SEO in a SaaS involves implementing various strategies to optimize your website and increase its visibility in search engine results. Key steps here are deep dive into low competition keywords, on-page optimization, making high-quality content, technical SEO, link building and enhancing overall user experience. Keyword research should focus on long-tail keywords with moderate search volume. On-page optimization should include adding targeted keywords to title tags, meta descriptions, headers and URL structures. High-quality content should align with target keywords and address the needs of the audience.
Another way to improve SEO is using good technical approaches to optimizing site speed, mobile responsiveness. Optimize your website’s navigation, layout and design to enhance user engagement. This will cause low bounce rates. Optimize your website for local search and by using analytics, monitoring tools and stay updated with SEO trends will help to improve SaaS SEO plan. Make sure to always maintain consistency and provide high value to your audience.
Why Google Trend Changing the SaaS SEO Landscape?
Google Trends can have a significant impact on the SaaS SEO landscape. By providing valuable insights into search demand, content planning, competitive analysis, seasonal campaigns, market research in the correct time using these trends will have a huge impact. It can help SaaS SEO specialists understand the popularity and seasonality of keywords related to their industry, create content that aligns with current interests and stay competitive in their market. However, it is important to combine Google trends data with other keyword research tools to achieve optimal results.
When’s the Best Time to Invest in a Specialist when doing SaaS SEO?
Obviously at the early stages of a SaaS business or when launching a new website about your product. This process includes competitive landscape, growth, expansion, redesign or restructuring. SEO is a long-term strategy, and results may take time to materialize. It is important to have realistic expectations and understand that SEO requires ongoing effort and continuous optimization. Working with a specialist SaaS SEO professional can help navigate the complexities and achieve sustainable growth.
What is the Conversion Rate for a Free SaaS Product/ Service from SEO Relevant Traffic?
It can vary deeply depending on multiple factors. Industry variations, target audience, value proposition, website design, user experience and conversion funnel optimization are key factors that can influence conversion rates. It is important to continuously monitor, analyze and optimize the website and conversion funnel to improve performance over time. Regular experiments, implementing data-driven improvements, and leveraging conversion rate optimization best practices can help increase conversion rates.
Why People are Struggling with SEO in Their SaaS Business?
Because SaaS businesses are super competitive, lots of companies are trying to be at the top of search results. Technical SEO complexity, limited unique content, niche target audience, changing algorithms are common challenges that SaaS companies may face in their SEO efforts. These challenges can be overcome by creating engaging and valuable content that addresses user needs while standing out from the competition. SEO is a challenge for SaaS companies without dedicated SEO expertise. Link building and authority building are essential for success but lots of SaaS businesses fail to do this to the required level. Also tracking and measuring ROI can be challenging. Limited resources and expertise can make it difficult to develop and execute a comprehensive SEO strategy.
What is the SEO Checklist for a New SAAS Tool?
Keyword research, on-page optimization, content creation, maintaining easy and proper site structure and navigation. Optimize site speed, mobile responsiveness, URL canonicalization, local SEO, link building, prepare for launch and plan for ongoing SEO to improve visibility are the high level checklist that everyone needs to consider.